A big question one has to ask when starting their business is to "define your why". It's harder than it sounds, but so important! This why is the cornerstone for your product, marketing, website copy. It's the lifeblood of your business and what keeps you going! So today, I want to share my why. Why I spend hours pouring over every decision I make in this business and what I want to do for the people I come in contact with!